Post by Sojib on Sept 16, 2023 8:19:18 GMT 1
“Marketing is the generous act of helping people solve a problem. Their problem." Marketing, even if it has gone through this phase in the past, is not coercion, raising your voice, making false promises or insisting.
“The time has come to get off the social media carousel, which goes faster and faster and never gets anywhere . ” It's time to stop spamming, to stop pretending, to stop making mediocre stuff,“the time has come to stop looking for shortcuts and start focusing instead on a long and sustainable path” .
There's a simple promise behind marketing. Just start with clear ideas, completing these three "simple" sentences:
Whether you sell detergents, websites or ice cream, there is Phone Number List always an audience that appreciates certain ideals, qualities and benefits. If you filled out the form and have clear answers, how are you communicating them to your audience?
Too many choices
Today we are dealing with a newly emancipated consumer . He realized that what seems like a mess to marketers seems like an amusement park full of choices to him.
Once upon a time, it was simple for marketers. There were only TV, radio and newspapers. The consumer was held hostage by advertisements and shopping centers.
Today, a million books are published a year, more than five hundred types of chargers on Amazon alone. There are more trainers, courses, clubs and instructors than you could ever consider. This applies to any market, service or product.
The consumer, surrounded by this tsunami of choices, makes the most obvious decision: leave.
What changes now, in a world that seeks sales, is to stop treating customers as buyers and start thinking of them as friends. You know well how it works with friends: they don't disappoint each other, they look for each other even without wanting to sell them something, they offer them a drink and they have a laugh together.
From today everything changes, are you capable of doing this with your customers?
“The time has come to get off the social media carousel, which goes faster and faster and never gets anywhere . ” It's time to stop spamming, to stop pretending, to stop making mediocre stuff,“the time has come to stop looking for shortcuts and start focusing instead on a long and sustainable path” .
There's a simple promise behind marketing. Just start with clear ideas, completing these three "simple" sentences:
Whether you sell detergents, websites or ice cream, there is Phone Number List always an audience that appreciates certain ideals, qualities and benefits. If you filled out the form and have clear answers, how are you communicating them to your audience?
Too many choices
Today we are dealing with a newly emancipated consumer . He realized that what seems like a mess to marketers seems like an amusement park full of choices to him.
Once upon a time, it was simple for marketers. There were only TV, radio and newspapers. The consumer was held hostage by advertisements and shopping centers.
Today, a million books are published a year, more than five hundred types of chargers on Amazon alone. There are more trainers, courses, clubs and instructors than you could ever consider. This applies to any market, service or product.
The consumer, surrounded by this tsunami of choices, makes the most obvious decision: leave.
What changes now, in a world that seeks sales, is to stop treating customers as buyers and start thinking of them as friends. You know well how it works with friends: they don't disappoint each other, they look for each other even without wanting to sell them something, they offer them a drink and they have a laugh together.
From today everything changes, are you capable of doing this with your customers?