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Post by account_disabled on Dec 13, 2023 7:10:07 GMT 1
Check out industry reports and trends; study consumer behavior and their searches on the Internet. Its also a good idea to analyze your competitors - it can be a valuable source of inspiration. computer There are well-documented tools on the market that can help you map customer journeys Who are you creating maps for Then ask yourself: What kind of traveler would use the map I created Creating a shopping persona will help you with this more on that in a moment. Each character possibly several similar characters Email Marketing List should have a separate path - if you design a journey for everyone its as if you didnt design it for anyone. Create Personas You may have heard of shopping personas that represent specific customer profiles. It is worth specifying several types of people for whom we want to plan a trip. What criteria should be used when creating characters The following are important: age gender place of residence demographics; the industry and position of the specific person; the challenges it faces; their needs and requirements for your product or service. It’s also worth determining what kind of customer you don’t want to deal with! The more precise you define your buying personas the better. Let a team of a few.
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