Post by account_disabled on Dec 19, 2023 9:16:20 GMT 1
The United States (1 campus), India (no campus), France and very little from South Africa (even though the school has 1 campus). Choice of domains for business school websites Some schools have also chosen to have a domain for France and a domain for international (fr and com or com and edu for example). The main consequence is that it is then necessary to manage 2 domains, that is to say: 2 hosting, 2 contents, 2 referencing…. Others have a global domain with subdomains, which seems much more streamlined and efficient. Acquisition of traffic for business school websites business school site traffic These figures should be taken with a little perspective. A long and more detailed audit would need to be carried out to refine the figures.
Indeed, for example: esc Reims / esc Rouen are not taken into account in Neoma's branded Email Data traffic; the same with IEP for Sciences Po or the different names of Grenoble EM: gem or Grenoble business school… In terms of branded traffic we are therefore below reality. These figures reflect the findings presented previously: Internet users who come to a school's website are at the end of their Internet journey. They have selected the one or a few schools that meet their needs and come to find more information or download a brochure or fill out a form. The share of traffic linked to the top of the funnel (at the stage where the Internet user begins to do their research) remains particularly low.
What is direct website traffic? Direct traffic corresponds to Internet users who directly type the address of the site into a browser or to traffic from Internet users who have bookmarked a site and then clicked on the corresponding link. What is branded website traffic? Branded traffic or branded traffic is the portion of traffic that comes from Internet users who have entered a query containing a brand or the name of a product or service. It therefore comes from Internet users who know or who have identified the brand; in this case: students of the school, partners, alumni, Internet users at the end of the information course and who have already made a pre-selection... This is a necessary basis for an online strategy. But we only reach a small part of Internet users.
Indeed, for example: esc Reims / esc Rouen are not taken into account in Neoma's branded Email Data traffic; the same with IEP for Sciences Po or the different names of Grenoble EM: gem or Grenoble business school… In terms of branded traffic we are therefore below reality. These figures reflect the findings presented previously: Internet users who come to a school's website are at the end of their Internet journey. They have selected the one or a few schools that meet their needs and come to find more information or download a brochure or fill out a form. The share of traffic linked to the top of the funnel (at the stage where the Internet user begins to do their research) remains particularly low.
What is direct website traffic? Direct traffic corresponds to Internet users who directly type the address of the site into a browser or to traffic from Internet users who have bookmarked a site and then clicked on the corresponding link. What is branded website traffic? Branded traffic or branded traffic is the portion of traffic that comes from Internet users who have entered a query containing a brand or the name of a product or service. It therefore comes from Internet users who know or who have identified the brand; in this case: students of the school, partners, alumni, Internet users at the end of the information course and who have already made a pre-selection... This is a necessary basis for an online strategy. But we only reach a small part of Internet users.