Post by account_disabled on Dec 20, 2023 9:50:16 GMT 1
Digital advertising is the fastest growing of all marketing channels and, according to Magna Global, investment in it will overtake television advertising this year. They thus cut 40% of the total pie worldwide. Other estimates are somewhat more sober, but they more or less agree that television will drop to second place this year in terms of investment volume. The same estimates by 2021 predict that the share of digital advertising will rise to half. This is also the reason why the company, or marketers should have paid more and more attention.
image Global market share by C Level Executive List media type (2016-2021 In the following lines, let's take a brief look at the most fundamental trends in the field of display advertising for 2017 in our country and on a global scale. If you want to keep up with the times and, above all, stay ahead of the competition, read carefully! Programmatic advertising image Programmatic ad buying Classic media buying is gradually receding, and at its expense, programmatic buying is gaining an ever-increasing share of the display advertising market. In Great Britain , programmatic is expected to account for up to 70% of total display advertising budgets this year , and in the United States for up to 80% .
In our country, the estimates differ quite a bit due to the different calculation methodology and range somewhere between 34 and 55% ( SPIR still calculates with price list prices in the case of media purchases). Either way, we've got some catching up to do. However, it is clear that classic media buying will continue to recede and it will not be long before the vast majority of advertising space purchases will be implemented programmatically. The advantages of purchasing at an auction are indisputable, and the old media purchase (except for some specific cases) basically has no chance. This is also supported by the constant expansion of advertising formats that can be purchased in this way.
image Global market share by C Level Executive List media type (2016-2021 In the following lines, let's take a brief look at the most fundamental trends in the field of display advertising for 2017 in our country and on a global scale. If you want to keep up with the times and, above all, stay ahead of the competition, read carefully! Programmatic advertising image Programmatic ad buying Classic media buying is gradually receding, and at its expense, programmatic buying is gaining an ever-increasing share of the display advertising market. In Great Britain , programmatic is expected to account for up to 70% of total display advertising budgets this year , and in the United States for up to 80% .
In our country, the estimates differ quite a bit due to the different calculation methodology and range somewhere between 34 and 55% ( SPIR still calculates with price list prices in the case of media purchases). Either way, we've got some catching up to do. However, it is clear that classic media buying will continue to recede and it will not be long before the vast majority of advertising space purchases will be implemented programmatically. The advantages of purchasing at an auction are indisputable, and the old media purchase (except for some specific cases) basically has no chance. This is also supported by the constant expansion of advertising formats that can be purchased in this way.