Post by account_disabled on Feb 18, 2024 6:55:33 GMT 1
13. Build the “Watch the Recording” Landing Page Even though the recording may be hosted by YouTube or Vimeo it’s important to create a landing page with the recording on it. On this page include the title and description of the webinar, a nice large embed of the video, and a CTA linking to your “offering” landing page. This “webinar recording” landing page is where you’ll send webinar registrants and attendees in your webinar follow-up email. (Stay with me, lead gen magic coming soon…) 14. Send the “Follow-Up” Email Webinar Marketing - Follow-Up Email If there’s one thing we know about webinars, it’s that people want the recording .
And be quick about it! Move your list of registrants and attendees Buy TG Database from GoToWebinar (or whatever webinar tool you’re using) to your favorite email marketing tool. There’s a number of ways you might want to segment your list so you can send them relevant email. For instance, “attended” vs. “did not attend”, “asked a question”, “raised their hand when you asked if they wanted a product demo”… you get the idea. Though we’ve tried many ways to slice and dice, we segment our list simply by “lead” vs. “customer”.
This allows us to add a call-to-action to our “offering” landing page in our follow-up email to leads, but not to customers. In your follow-up email you’ll include: A quick recap – How the webinar went and what was covered The webinar recording – This links to the “webinar recording” landing page you created above The webinar slides – You’d be surprised how many times we’ve been asked for these Resources mentioned during the webinar – Gathered by your community manager A request for feedback about the webinar – Start a conversation! A promotional offer from your guest (if any) A CTA linking to your “offering” landing page (if leads) PRO-TIP Email your guest too. Share the recording link with them.
And be quick about it! Move your list of registrants and attendees Buy TG Database from GoToWebinar (or whatever webinar tool you’re using) to your favorite email marketing tool. There’s a number of ways you might want to segment your list so you can send them relevant email. For instance, “attended” vs. “did not attend”, “asked a question”, “raised their hand when you asked if they wanted a product demo”… you get the idea. Though we’ve tried many ways to slice and dice, we segment our list simply by “lead” vs. “customer”.
This allows us to add a call-to-action to our “offering” landing page in our follow-up email to leads, but not to customers. In your follow-up email you’ll include: A quick recap – How the webinar went and what was covered The webinar recording – This links to the “webinar recording” landing page you created above The webinar slides – You’d be surprised how many times we’ve been asked for these Resources mentioned during the webinar – Gathered by your community manager A request for feedback about the webinar – Start a conversation! A promotional offer from your guest (if any) A CTA linking to your “offering” landing page (if leads) PRO-TIP Email your guest too. Share the recording link with them.